For the third year in a row, ROI was recognized by the Printing Industries of Maryland for outstanding print quality. We are particularly excited this year as two of the three awards were for new customers in the Direct Mail, National Wildlife Federation (NWF), and high end pressure sensitive, West Penn Oil, label markets. In addition, we are very excited to share this recognition with a long time customer, Cott Beverage, who continues to have us to print award winning film labels.
Our first award-winning piece was designed to be inserted into a direct mail package. NWF relies on ROI to produce pressure sensitive labels to increase response rates and raise money to support their organization. Not only do the labels need to look great, they must run efficiently in the imaging and folding post process. This particular label was printed using 7 water-based inks on a pressure sensitive semi-gloss material delivered fan folded and in boxes. Also, 150 lines screen was used to achieve high quality printing and bright vibrant colors. Call us today if you would like to learn how ROI can help you increase your response rates by including labels in your next direct mail package.
Our second pressure sensitive PIM Quality Award Winning label was the Preston Bug Wash that consisted of a front and back label. The front label was printed using a combination of UV rotary screen and UV flexo inks on a clear polypropylene stock produced by ROI’s American Label Division. The back label was printed using 7 UV flexo and 4 rotary screen inks on two sides of a white pressure sensitive label stock. This allowed the consumer to see through the front label and view a detailed 4-color process picture on the back of the back label. This design gives ROI and our customers more label space for vibrant graphics that improves shelf appeal, still leaving plenty of room for required verbiage such as ingredients or important safety warnings. Give us a call today if you have a product that could benefit from this type of printing application or would like more information on the capabilities of ROI’s American Label Division.
Last, but certainly not least, printing on polypropylene film is what ROI has perfected over the last 11 years. With the support of our beverage customers, we are able to produce beautiful printed labels up to 12 colors on thin films. This particular label, Safeway Select, printed for Cott Beverage used 9 colors with water based inks and laminating adhesives. Several hits of white were used to achieve opacity behind the 4-color process images to allow them to stand out better when the label is applied to the container. If you are looking to convert from paper to film, or trying to improve your current labeling process, call us today at 410-576-1111.
This ADvisory would not be complete if I did not thank our Customers, Suppliers and Partners in business that make it possible for ROI to produce such great work. In addition, we can not forget those who work day in and day out on the production floor at ROI. Without qualified employees to run the equipment and service our customers, ROI would not be where we are today. Thank you all for your continued support of ROI.
P.S. Check out the award winning pieces on our website at www.roilabels.com. Go to the What’s New page and click on the big Q.
Tim D. Roberts
